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B 2 B    M O B I L E   A P P

2016 – 2020

I provided end-to-end UX/UI support for new features, enhancements, and maintenance of the B2B white-label mobile platform, which is used to deliver more than 380 branded mobile apps on both iOS and Android, with over 10 million end users, to TV stations across North America.

B2B App Stats:

  • Over 10M monthly active users

  • 25 average sessions per user per month

  • 41 page views per user per month

  • Our mobile apps are used by 51% of US TV broadcast stations

My Main Contributions:

  • Accessibility & ADA Compliance

  • Closed Captioning for video feeds

  • Continuous optimization of video feed presentation to gain more revenue

  • Enhanced Location Picker and Location Editing Manu

  • Total design overhaul of Map UI and Map Layer Editor

  • National Weather Service and station alerts UX/UI

  • Streamlined Onboarding Experience

  • Ongoing maintenance to comply with iOS and Android updates, recommendations and requirements 

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